Wednesday, February 25, 2026
Recession-Proofing for Pleasanton Small Businesses: A Practical Playbook
Small business owners in Pleasanton face the same economic uncertainty felt nationwide, but local resilience often comes from clear planning, diversified revenue, and strong community ties. Recession-proofing isn’t about predicting downturns — it’s about building a business that can absorb shocks and stay steady when customer behavior shifts. In brief: Strengthen cash reserves and control expenses early Diversify revenue streams to reduce dependency on any single segment Build deeper customer