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To Tri-Valley With Love partnership aims to spark local spending through regional rewards program

Mobile “Promise Pass” Incentivizes Spending at Nearly 100 Local Businesses Throughout the Region

PLEASANTON, Calif. (April 28, 2021)---The pandemic may be waning, but local businesses are still teetering. To address this challenge, the East Bay cities of Dublin, Livermore, Pleasanton, San Ramon and the Town of Danville, have partnered with Visit Tri-Valley (VTV) to launch an unprecedented regional campaign to drive spending in local businesses. Dubbed “To Tri-Valley with Love,” the campaign asks residents and visitors alike to spend at least $25 per week at local businesses instead of online and in big-box stores. 

Sweetening the deal, the cities have created a mobile Promise Pass that offers a slew of discounts at nearly 100 businesses, with new offers added regularly. The Promise Pass was created to inspire spending within the Tri-Valley community to help buoy local businesses to see them through the final stages of the global COVID-19 pandemic. 

“The beauty of this campaign is that it connects people,” says Visit Tri-Valley President and CEO Tracy Farhad.  “As a community, we are all intimately connected and equally responsible for maintaining this region’s vibrancy and quality of life, of which our local shops, restaurants and cultural institutions are an indelible part. It’s time to step away from our internet devices, get outside and reconnect with each other!” 

The free “Promise Pass” can be accessed online at or on any type of mobile device - no need to download any apps. Passes will be available starting on May 1. 

For media inquiries, interviews or photo requests, please contact Stephanie Goodwin for Visit Tri-Valley:

About Visit Tri-Valley
Visit Tri-Valley is the Destination Marketing Organization representing 40 hotels and lodging options, award-winning wineries, a vibrant culinary and cultural arts scene, brewpubs and retailers within the cities of Pleasanton, Livermore, Dublin and the Town of Danville. With creative itineraries like the wine trail, beer trail, ice cream trail and caffeine trail, there is a plethora of activities for locals and visitors alike. More information about Visit Tri-Valley can be found at

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